Some officials and policy advisers have appeared tone-deaf to young people's demands. Last month, a law professor and delegate to the Jinzhou municipal People's Congress in Hubei province suggested that in order to promote marriage and childbirth, the media should reduce or avoid reporting on "independent women" and the "double-income-no-kids (DINK) lifestyle," because they are not in line with the country's "mainstream values." The suggestion drew a backlash online.